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Branding: It’s Not Enough These Days That They Know Your Name, It’s How They
Feel About You That Counts
-- Richard Earle
Today, name recognition is still important, a unique benefit is as well, although as we will see a little later, not always. But feelings trump all! Hence, ‘branding’. And in this article we will talk a bit about how to create it.
© 2011, Richard Earle. All Rights Reserved.
Building Employee Engagement and High Performance in Times of Stress
-- Bob Murray
Organizations can make use of the human need to socialize to reduce stress. In order to cope with the stressful arena in which most corporations operate, management must, paradoxically, look at the same time into the distant past to see how humans are hard-wired to operate.
© 2011, Bob Murray. All Rights
reserved.
Reputation Management
-- Robert L Jolles
One thing I don’t like to do is get political in any of my articles, but I feel if I don’t really jump to one side or the other, I can make a small point. During most campaigns you’ll notice an interesting phenomenon occurring. Each candidate will begin to label the other with certain tags. These tags are repeated like mantras, and the more they are repeated, the more credibility they seem to have.
© 2011, Robert L Jolles. All Rights reserved.
Management Lessons from Youth Sports
-- Dan Coughlin
Being a youth coach is extraordinarily fun to do because of the relationships with the players. You will learn a lot about yourself and about human dynamics in scenarios that are hard to duplicate anywhere else.
© 2011, Dan Coughlin. All Rights Reserved.
Understanding and Communicating Your Value Proposition
-- Mike Schultz and John Doerr
If you know the value you offer and structure the conversation right, you can generate interest and desire subtly as you move along in a conversation. Do this, and you succeed in answering the question, “What do you do?” and position yourself and your value well in any discussion.
© 2011, Mike Schultz and John Doerr. All Rights reserved.
When the Truth Kills the Sale
-- Barry Maher
You can even try telling the truth. What you really want is for the client to close and close today. Not that they don’t get the information they need the first time we’re out there, but it’s hard for people to make a decision.
© 2011, Barry Maher. All Rights Reserved.
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